2 Steps on How to Become a 21st Century Producer
Originally published August 1st 2013 within the Pinney Insurance Blog @ www.pinneyinsurance.com/blog The industry is changing whether you like it or not. Everything is done online nowadays. Consumers...
View Article17 Rough Rules for Marketing Copy that Sells
One of my marketing coaching clients asked me, “David, are there rules for writing good marketing copy? I’ve written a ton of material about what we do and I never know what’s going to work…” This is...
View ArticleThree Customer Service Secrets – True or False?
How would you rate your cell phone company’s customer service? How about your cable TV customer service or your computer company’s customer service? What word or words would you use to describe your...
View ArticleHow to Respond to Objections – In 5 Basic Steps
When it comes to overcoming objections, it’s imperative to build trust and rapport by demonstrating, with your professionalism and forthrightness, that you want to answer the prospects’ concerns with...
View Article16 Unique Elevator Speech Examples
As a financial advisor, how you describe what you do, can be the difference between a quick sale… and a quick exit. When you have an astoundingly interesting elevator speech, you can hook people...
View ArticleThe Producer’s Guide to Push-Pull Marketing Strategies
Insurance agents and financial professionals can no longer rely solely on traditional push marketing techniques to capture the attention of prospects or deepen their relationships with current clients....
View Article6 Steps to Creating a Successful Email Marketing Campaign for Producers
Technology is rapidly changing, which is influencing how we interact with technology, as well as with each other. In the past ten years our communication has shifted overwhelmingly towards Internet...
View Article10 Secrets to Success
A piece in Investor’s Business Daily caught my attention. Anything titled 10 Secrets to Success will do that. Of course, there’s no such thing as a secret and there’s nothing new under the sun. But...
View Article10 Steps to Professional High Performance in Insurance
Professionalism and high performance are not mutually exclusive. Some think so, but they are wrong. The thought is that professional standards inhibit process and progress. The result is an expected...
View ArticlePreservation & Strengthening of the Agent-Buyer Bond
Consumers searching for insurance will at some point face the decision of buying from a direct-to-consumer website or from an agent. Those who decide to buy direct typically cite cost as well as ease...
View ArticleThe REAL Idiot’s Guide to Social Media Marketing for Producers
Too many producers want to get involved in social media but – sadly – do not understand the intent, ideas, or influence factors that make social media an effective tactic in their overall marketing...
View Article5 Simple Marketing Tips that Produce More Connections
“I try to do the right thing at the right time. They may just be little things, but usually they make the difference between winning and losing.” A great quote from Kareem Abdul-Jabbar. (If you were...
View Article3 Strategies for a Great 2016 and Beyond
Before we get to the 3 Strategies, let’s start with a simple formula you can use for any aspect of your business. Nothing magic here; simple and effective: Vision > Strategies > Tactics....
View ArticleWhy BGAs Must Own Retail
Today’s independent distribution channel faces extinction as a wholesale entity due to it’s inability to recruit agents who may not be loyal. Today’s independent distribution channel faces a strategic...
View ArticleWhy We’re Failing Our Policyholders
Simple but critical concepts, like the cost of delaying a term conversion, must be done annually with a needs review. A policyholder with a $75,000 term policy called in to change his address. Let’s...
View Article2016 Reading List to Make Your Most Sales Ever
It’s February, so your resolve towards your new year’s resolutions has probably slipped away from the fanatical and more towards the realistic. And that’s good! Attainable – in other words goals that...
View Article3 Ways You Know You Have a Great Insurance Marketer
Meeting with marketers is a fact of life for agents and advisors. If you aren’t keeping in touch with the people who create the products you offer your clients, how can you be sure you’re providing...
View ArticleHow to Use YouTube to Bring in Clients
If you are looking for information or need to know how to do something, where do you go? If you are like most people, you go to the internet and search for it. What are the top two search engines? You...
View ArticleA Complete Guide To Your Elevator Pitch with 16 Unique Examples
When you have an astoundingly interesting elevator speech, you can hook people instantaneously. Your goal is to get them to say, “How do you do that?” If you think about it, as a financial advisor or...
View ArticleAn MDRT Strategy: 4 Essential Elements to Make Top of Table
The financial industry is continuously developing and becoming increasingly complex. It’s imperative for you to stay up-to-date with these changes and successfully manage a business at the same time....
View Article